top of page
Insights
Kieron McCann
Oct 3, 20245 min read
Marketing teams - if you want to use AI first start doing Internal product management
If we are to adopt AI in marketing, we need to think about having robust internal product management processes in place
0 comments
Kieron McCann
Oct 1, 20235 min read
Why your business could do better with Product Thinking
What is Product Thinking? You’ve probably heard of Design Thinking. You may be well versed in its principles, or perhaps you might not...
0 comments
Kieron McCann
Jul 3, 20233 min read
Why business metrics are like Schrödinger’s Cat
Business metrics are meant to drive t
0 comments
bottom of page